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Joke
Scholtalbers' Publications
Each
season, Co-ok, together with Studio Thuis, creates the Co-okbook. This
trendbook forms the basis for many new interior decoration collections, and is
a source of inspiration for buyers, product developers, and designers.
Trends
never stand alone. They are often connected to things that happen in the world
on economical, emotional, technological, or spiritual levels. Each season, The
Co-...more
On
our Click[s] blog we keep everyone informed about interesting developments in
the field of interior design and trends, about things that strike us during our
trips and trade fairs, in magazines or on the Internet. We also want to show
colors that will be important next season, and themes that will be available in
the shops.
Joke
Scholtalbers' Experience
Trendwatcher
interior trends
Sole
Proprietorship; Myself Only; Information Services industry
November
2005 – Present (8 years 1 month)
Co-ok,
which I've founded in 2005, is an agency that focuses on trends, and the
translation of trends for the interior industry
With
us you will find information about the latest trends, translated into different
themes. These are elaborated with color cards, structures and materials,
designs and inspirational images. An ideal source of inspiration, and a great
way to start your new collection.
Co-okbook
Twice
a year, together with Titia Huisman of Studio Thuis, we make our vision of
interior trends visible in the Co-okbook, a trend book for interior
accessories. We describe the long-term societal trends that underlie the
different trend themes. Each Co-okbook then contains several themes, complete
with color swatches, textures, patterns and shapes.
Trendwatcher
interior trends
Burg
Consultancy
1999
– 2005 (6 years) IJsselmuiden
Burg
Consulting was a trend agency that focused on the trends in interior
accessories, gift and flower industries. Here I was working with a creative
team responsible for the Trend Forecast. Twice a year we created a trend book,
and we set up a complete new showroom in which the themes from the trend book
were actually built in 3 D. Customers could then walk in various spaces and
experience the atmosphere of the themes around them. I also presented the trend
in a Keynote presentation, explaning all the possible themes and I guided
brainstorming sessions with the client afterwards. During this time my
extensive travels included China and India, where I worked "hands on"
in different factories, to develop products for customers.
Freelance
designer
Styling
& design
May
1998 – May 1999 (1 year 1 month) Emmeloord
As
a freelancer I had several missions during this period, including the
children's clothing collection for Get Smart at Intres. I also designed baby
clothes for various companies, leather jackets, doll clothes, etc. At one time
I came in contact with Burg Consultancy, where I started as a freelance trend
watcher. Here I started giving trend presentations. I found the skill of
trendwatching so interesting and fun, that after a while, when they offered me
a job, I accepted it with pleasure!
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