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"The jokes may have been the best thing that's ever happened to Chuck Norris' career," Powell said. "They're so over-the-top. They wouldn't work for, say, Steven Seagal because Norris takes himself so seriously that he doesn't take himself seriously."
Still, Powell understands Norris' concerns over Spector's book. "If the jokes run out of steam, it could affect the brand," he said.
No effort was made to contact Norris for this article because, to paraphrase a John Updike quote, gods don't answer fan mail.
However, Leslie Greif, the creator of "Walker: Texas Ranger" says there are ample reasons why testosterone-fueled "facts" (like this one: "Chuck Norris designed the first Ed Hardy shirt when he ran out of douchebags to kill") still strike a resonance in fans and fear in the hearts of evil men.
"Every culture needs heroes," Greif explained. "And he's the only true authentic actor who was a five-time world martial arts champion."
Unlike Spector, Greif believes the jokes will have staying power, much like the Greek myths of Hercules or tall tales like Paul Bunyan.
Part of that, he concedes, is the fact that the name "Chuck Norris" just sounds tough.
"For that reason, I think that people who don't know who Chuck Norris is will still find the Chuck Norris jokes funny," he said.
Comedian Jay Thomas, who is best known as Eddie LeBec on "Cheers" and currently hosts a talk show on Sirius satellite radio, isn't so sure.
"I think you have to know who Chuck Norris is to get these jokes," he said. "Part of it, he's this little guy -- 5-foot, 4 inches -- he's not a great actor and he's so serious that it's funny. If I know my kids, I think they will hoard these books for 40 years and then they will put out the jokes themselves using someone else's name."
Comedy writer Pat Gorse, who writes for Radio Online and has worked with Rodney Dangerfield and "The Tonight Show," thinks Norris' lack of public response -- other than his lawsuit against Spector -- is the best response.
"If you don't get pissed, you don't look ridiculous -- even if it is ridiculous," he said.
Whether the jokes disappear from the public consciousness or are handed to future generations, like Helen Keller jokes, remains to be seen. Still, Spector has made a name for himself as the go-to guy for celebrity brand recognition.
"People are aware of what I do now," he said. "And a couple of weeks ago, I was approached to discuss doing similar things for other celebrities."