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"The
jokes may have been the best thing that's ever happened to Chuck Norris'
career," Powell said. "They're so over-the-top. They wouldn't work
for, say, Steven Seagal because Norris takes himself so seriously that he doesn't
take himself seriously."
Still,
Powell understands Norris' concerns over Spector's book. "If the jokes run
out of steam, it could affect the brand," he said.
No
effort was made to contact Norris for this article because, to paraphrase a
John Updike quote, gods don't answer fan mail.
However,
Leslie Greif, the creator of "Walker: Texas Ranger" says there are
ample reasons why testosterone-fueled "facts" (like this one:
"Chuck Norris designed the first Ed Hardy shirt when he ran out of
douchebags to kill") still strike a resonance in fans and fear in the
hearts of evil men.
"Every
culture needs heroes," Greif explained. "And he's the only true
authentic actor who was a five-time world martial arts champion."
Unlike
Spector, Greif believes the jokes will have staying power, much like the Greek
myths of Hercules or tall tales like Paul Bunyan.
Part
of that, he concedes, is the fact that the name "Chuck Norris" just
sounds tough.
"For
that reason, I think that people who don't know who Chuck Norris is will still
find the Chuck Norris jokes funny," he said.
Comedian
Jay Thomas, who is best known as Eddie LeBec on "Cheers" and
currently hosts a talk show on Sirius satellite radio, isn't so sure.
"I
think you have to know who Chuck Norris is to get these jokes," he said.
"Part of it, he's this little guy -- 5-foot, 4 inches -- he's not a great
actor and he's so serious that it's funny. If I know my kids, I think they will
hoard these books for 40 years and then they will put out the jokes themselves
using someone else's name."
Comedy
writer Pat Gorse, who writes for Radio Online and has worked with Rodney
Dangerfield and "The Tonight Show," thinks Norris' lack of public
response -- other than his lawsuit against Spector -- is the best response.
"If
you don't get pissed, you don't look ridiculous -- even if it is
ridiculous," he said.
Whether
the jokes disappear from the public consciousness or are handed to future
generations, like Helen Keller jokes, remains to be seen. Still, Spector has
made a name for himself as the go-to guy for celebrity brand recognition.
"People
are aware of what I do now," he said. "And a couple of weeks ago, I
was approached to discuss doing similar things for other celebrities."
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